Two industry-leading hairstylists and salon owners created Aware Products to address the challenges salons faced with national brand sellouts. By providing superior products exclusively packaged for each salon, Aware Products gave salon owners control over their retail environment. Over the past 35 years Aware Products has continued to offer a viable alternative to national brands.

Recently, Aware Personalized Branding® was introduced to once again change the face of the salon industry by providing innovative product systems, sleek packaging, prestigious fragrance options, superior profit margins and merchandising materials all marketed under the salon’s brand name.

The pioneering Club Aware® customer appreciation program provides stylist incentives, promotional accrual points, progressive benefits, exclusive backbar pricing and unique opportunities with leading partner companies to provide support and education to our salon and spa partners.

Aware Personalized Branding® - all the benefits of a national brand personalized for your salon.®