Founded in 1974 by two hairstylists and salon owners, Aware Products set out to address the challenges that salons were facing with national brands. By providing superior products exclusively packaged for each salon, Aware Products finally gave salon owners control over their retail destiny. Over the past 30 years Aware Products has continued to offer a viable alternative to national brands. Recently, we created the Personalized Branding™ Division to offer even greater support to our salon and spa partners through the development of innovative product systems, sleek packaging, prestigious fragrance options, superior profit margins, impactful marketing and promotional support. Our pioneering Club Aware™ program surpasses the support of national brands through personalized merchandising and display items, stylist incentives, promotional accrual system, volume pricing incentives, exclusive backbar pricing and unique opportunities with leading partner companies that provide support and education to the salon industry. Personalized Branding - all the benefits of a national brand personalized for your salon. ™